PLACENTIA, CALIFORNIA— American Professional Services (APS-Hoods), an Ontario hood sales company, has joined the social networking arena in an attempt to connect on a different level with existing clients and reach new ones.

APS-Hoods recently joined the social networking site LinkedIn, which is geared toward helping professionals make business connections.
Recent figures show that 170 industries are represented by more than 43 million users on LinkedIn, which launched in May 2003.

There are plenty of reasons for APS-Hoods to be a part of the LinkedIn community, said Massoud Farazandeh, chief executive officer of the company, which opened a satellite location in Placentia, CA in August to better serve the Ontario hood installation market, as well as markets throughout the state.
“LinkedIn will give us an opportunity to communicate with vendors and to build relationships with businesses in our network,” Farazandeh said. “We’re also going to use this tool to offer advice and consultation within our network.”

Businesses in APS-Hoods’ online network also will be privy to special offers made available only to those within the company’s LinkedIn network.

“We want to encourage people to join our network and we’re willing to offer incentives for doing so,” he said. “It’s our way of saying thank you for being part of the network and to build customer loyalty.”

LinkedIn is helpful to companies seeking to increase their online visibility. For example, APS-Hoods can use the site to gain more exposure for its blog, which is updated several times a month, and also to attract more visitors to its Web site, which could lead to new customers.

Social media marketing has become a necessary element of many companies’ marketing campaigns over the past several years. This marketing form allows businesses to increase their potential for promoting information and content, according to www.doshdosh.com, a blog that offers Internet marketing and blogging tips.

“It gives us another forum in which to share news and information about our company with a wider audience,” Farazandeh said. “It also lets us target our audience and gear information toward businesses that might be in need of our services.”
The Internet has changed the way many businesses market themselves and social media marketing is just another one of those changes.

“If we expect to remain a leader in our field, we have to reach clients on their level and in the manner in which they communicate best,” Farazandeh said. “More and more people want to be reached via social networking sites.”

Learn More
If you would like more information about the Ontario hood cleaning services offered by APS-Hoods, please call: (800) 750-7313, or visit the company’s Web site: http://www.aps-hoods.com/.

About APS-Hoods
American Professional Services (APS-Hoods) is a full-service restaurant fire protection business that installs, services, repairs and performs routine inspections and sales for hood and fire suppression systems.

Founded by Chief Executive Officer Massoud Farazandeh in 1989, APS-Hoods has grown into a national leader in hood sales and fire protection for restaurants and facilities. APS provides superior service, a quality guarantee and maintains a highly qualified and dependable staff. All crew members are professionally trained to comply with the National Fire Prevention Association Standards and state and local codes. APS-Hoods is fully insured and bonded. They are licensed in the mechanical and electrical fields, as well as fire protection contracting. APS-Hoods is affiliated with the National Fire Protection Agency and the Colorado Division of Fire Safety Fire Suppression Program.

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